https://www.betrafficready.com/about daily 0.75 2024-07-15 https://images.squarespace-cdn.com/content/v1/5ce435d6bea1ed00016ba287/1558964652247-5MWXNMFZVOPGE4TY6U2Q/MHeiderich_ReflexionenZwei-05-copy.jpg About https://www.betrafficready.com/contact daily 0.75 2024-07-15 https://images.squarespace-cdn.com/content/v1/5ce435d6bea1ed00016ba287/1558964652247-5MWXNMFZVOPGE4TY6U2Q/MHeiderich_ReflexionenZwei-05-copy.jpg Contact https://www.betrafficready.com/index daily 1.0 2025-10-07 https://images.squarespace-cdn.com/content/v1/606dfd926554393291e225ba/1628017326215-R3KIMU9SO5ONTOJ7RROK/unsplash-image-tEMU4lzAL0w.jpg Home - Is it time for a change? Your current home page doesn’t represent you well Your message doesn’t seem to be connecting Your website talks about YOU instead of “speaking to” your customer If your homepage was a salesperson, you’d have fired it long ago https://images.squarespace-cdn.com/content/v1/606dfd926554393291e225ba/1628095614324-877GSFJIQZNZS9KB867P/Casey+800.jpg Home - I get it - sometimes you need some fresh perspective It can be hard for you to see what your customers really want, and write web copy that they will find engaging. As an outsider who can see your website like a prospect would, I can help. I’ve created dozens of effective homepages and landing pages for technology, SaaS, and B2B consulting and services companies. Let’s talk about how I can help you. Request a call now. https://images.squarespace-cdn.com/content/v1/606dfd926554393291e225ba/1628098440476-KU6B2XB2G6RWTEVE77XO/unsplash-image-xulIYVIbYIc.jpg Home - The “be traffic ready” difference You rely on your website to turn visitors into leads and sales. The problem is, you can tell that’s just not happening - your ads aren’t working, and you’re getting feedback from people who’ve seen your site that it doesn’t “hit home” like it should. It’s frustrating to waste money on marketing that doesn’t work, and paralyzing to think about trying to rewrite your website yourself. I get it! Writing effective sales copy is tricky, which is why it really helps to bring in an expert who will approach your business and your customers in a thoughtful and insightful way. I’ve helped many business owners in B2B service and tech industries deliver a clear message their customers love, and I can do the same for you. Just request a call, and in as little as two weeks and about 2.5 hours of your valuable time, you can have a developer implementing your new page. It’s really that easy. So stop putting up with a site that isn’t helping you grow your business, and get more leads from your traffic. Request a call today! https://images.squarespace-cdn.com/content/v1/606dfd926554393291e225ba/1628175950673-VW0F03OSOX3P0J31FTX7/noun_Conversation_1956282+%281%29.png Home https://images.squarespace-cdn.com/content/v1/606dfd926554393291e225ba/1628175978097-M0ZMRH07VHG2R29ENUWR/noun_Idea_62335+%281%29.png Home https://images.squarespace-cdn.com/content/v1/606dfd926554393291e225ba/1628175992513-MAORULVLD9O4WI5QRI1P/noun_Money_4124659+%281%29.png Home https://www.betrafficready.com/portfolio daily 0.75 2024-07-15 https://images.squarespace-cdn.com/content/v1/606dfd926554393291e225ba/edc28510-109a-43a3-b03b-a77ca72c214d/upwork+July2024.png Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.betrafficready.com/portfolio/colinshope monthly 0.5 2021-08-12 https://images.squarespace-cdn.com/content/v1/606dfd926554393291e225ba/78ac87fa-d843-4e45-a894-de66e3a225bf/Colins+hope+header.jpg Portfolio - Colin's Hope - Non-profit The hero block clearly states the problem and how Colin's Hope helps. https://images.squarespace-cdn.com/content/v1/606dfd926554393291e225ba/ec1fa17e-3c4c-4e10-b43d-a74c24348094/problem+section.jpg Portfolio - Colin's Hope - Non-profit This section clearly identifies the problem that Colin's Hope is focused on solving. https://images.squarespace-cdn.com/content/v1/606dfd926554393291e225ba/4a5b1e64-4cd1-4a7f-99bc-ea38b9673420/colins+story.jpg Portfolio - Colin's Hope - Non-profit Colin's story - I worked with the founders to find language that was compelling and also made them comfortable. https://images.squarespace-cdn.com/content/v1/606dfd926554393291e225ba/992bcb51-3e20-4f3a-a989-79d489b1a592/tools.jpg Portfolio - Colin's Hope - Non-profit I grouped the many tools Colin's Hope provides under four headings used by the Executive Director to make them easy to find. https://images.squarespace-cdn.com/content/v1/606dfd926554393291e225ba/8494fd31-8da5-4bd2-8da3-ab4d59b543df/why+donate.jpg Portfolio - Colin's Hope - Non-profit Why donate? Where does the money go? This section answers that question. https://www.betrafficready.com/portfolio/perk-clothing monthly 0.5 2022-03-07 https://images.squarespace-cdn.com/content/v1/606dfd926554393291e225ba/3a427f24-9006-4d22-b075-3a98cf95fa83/old+chinos+LP+header.png Portfolio - Perk Clothing - E-commerce Header of a landing page for Perk chinos https://images.squarespace-cdn.com/content/v1/606dfd926554393291e225ba/a3413b9a-ee66-4393-8790-e7f3ab8804bc/old+chinos+LP+finish.png Portfolio - Perk Clothing - E-commerce Text section summing up Perk chinos on a landing page https://images.squarespace-cdn.com/content/v1/606dfd926554393291e225ba/6c8ddf65-d306-4e5d-9079-fe72e53bb581/10%25+off+sale+copy.png Portfolio - Perk Clothing - E-commerce Text near the top of a wireframe for a 10% off weekend sale https://www.betrafficready.com/portfolio/psail monthly 0.5 2022-04-19 https://images.squarespace-cdn.com/content/v1/606dfd926554393291e225ba/1646855023129-0XJ1HRXICXTCZA1BUKII/benefits+and+problems.png Portfolio - PS AI Labs - Artificial intelligence services https://images.squarespace-cdn.com/content/v1/606dfd926554393291e225ba/df24e8dd-9e00-46cc-9efc-c13fc390bf03/explanatory+paragraphs.png Portfolio - PS AI Labs - Artificial intelligence services https://images.squarespace-cdn.com/content/v1/606dfd926554393291e225ba/1d60f5b1-35d1-4183-8e0b-bc8f4541e25f/the+plan.png Portfolio - PS AI Labs - Artificial intelligence services https://images.squarespace-cdn.com/content/v1/606dfd926554393291e225ba/c4285d21-bf58-4f25-a66c-7548d7154876/careers.png Portfolio - PS AI Labs - Artificial intelligence services https://www.betrafficready.com/portfolio/powersync monthly 0.5 2022-04-19 https://images.squarespace-cdn.com/content/v1/606dfd926554393291e225ba/86d75c3a-8ade-48ad-9687-539e3d7795f6/PS+problem+section.png Portfolio - PowerSync - Custom web development Benefits and problems PowerSync can solve are right at the top of the homepage https://images.squarespace-cdn.com/content/v1/606dfd926554393291e225ba/50ae7a01-8ffa-4231-95c9-eabd4b6f2032/powersync2.png Portfolio - PowerSync - Custom web development What does success look like for Magento website operators? This section addresses that. https://images.squarespace-cdn.com/content/v1/606dfd926554393291e225ba/7b788f2a-47ba-460e-bd7a-90c17e88da79/powersync3.png Portfolio - PowerSync - Custom web development In B2B, relationships are everything. We used powerful testimonials from Igor's current clients to put a strong layer of empathy on nearly every page. https://images.squarespace-cdn.com/content/v1/606dfd926554393291e225ba/1d33731c-68db-4134-8f2b-5d4ad27864e8/powersync4.png Portfolio - PowerSync - Custom web development The person who buys this software can be the hero of the IT department! https://www.betrafficready.com/portfolio/casestudy-ar-solar monthly 0.5 2022-07-11 https://images.squarespace-cdn.com/content/v1/606dfd926554393291e225ba/09c8e09d-3676-4b83-9746-ada3e8a6f465/AR+header.png Portfolio - A&R Solar - Home services Header clearly explains: What is it? How does it make my life better? How do I get it? https://images.squarespace-cdn.com/content/v1/606dfd926554393291e225ba/1ed50865-a8a3-40c3-bb67-7f802f14e01a/AR+problem+section.png Portfolio - A&R Solar - Home services The new homepage hits all the pain points their ideal customer was feeling so they know A&R Solar understands them. https://images.squarespace-cdn.com/content/v1/606dfd926554393291e225ba/3342a7c1-3278-40a1-94fd-0e4c641662df/AR+benefits.png Portfolio - A&R Solar - Home services This clientele is not looking for low prices. They want to do solar right. So we honed in on three key benefits that make A&R Solar special. https://images.squarespace-cdn.com/content/v1/606dfd926554393291e225ba/7122547c-4829-46d9-9b8b-639de755a5df/AR+guide+section.png Portfolio - A&R Solar - Home services Every company should keep their visitor as the hero and explain how they help solve the problem that matters to the client without placing themselves as the "hero" of the story. https://www.betrafficready.com/portfolio/output monthly 0.5 2022-07-11 https://images.squarespace-cdn.com/content/v1/606dfd926554393291e225ba/0d486665-ca5f-4f53-99f7-a7f6fa1b0c55/Output+header.png Portfolio - Output - Employee Engagement SaaS Platform Output's new header - businesses want to solve problems, and Output helps them easily use employee engagement to do that. https://images.squarespace-cdn.com/content/v1/606dfd926554393291e225ba/cf3e728d-4d4d-4d00-acc6-e901ca74143b/Output+problem+section.png Portfolio - Output - Employee Engagement SaaS Platform Output's best new clients are businesses who are already trying to gather employee input to make their business run better. But they are trying to use labor-intensive methods that are clunky. We called this out near the top of the new homepage so these folks would know they were in the right place. https://images.squarespace-cdn.com/content/v1/606dfd926554393291e225ba/5c0219a5-9d5b-4619-9bad-5fbbe49491da/Output+successes.png Portfolio - Output - Employee Engagement SaaS Platform The top three benefits new clients resonate with, based on previous sales calls. https://images.squarespace-cdn.com/content/v1/606dfd926554393291e225ba/840d064a-85e3-4e88-a18a-d9a69d29e32d/output+use+case+1.png Portfolio - Output - Employee Engagement SaaS Platform The Output platform could be used in many ways, and that flexibility can make it hard to describe well. On the new "how it works" page, we decided to illustrate three of the top use cases with clear problems that many businesses have, outcomes that they want, and then a slideshow of screenshots from the platform that help them visualize how they can use Output to get there. https://www.betrafficready.com/portfolio/fivemilemarketing monthly 0.5 2022-04-19 https://images.squarespace-cdn.com/content/v1/606dfd926554393291e225ba/ece87178-27ae-4b24-8157-0bc1e830e0d1/5mm+grunt+test.png Portfolio - Five Mile Marketing - Google Ads marketing Header - the top portion of the website should quickly and clearly answer three questions - What do you do? How will it make my life better? How do I buy from you? https://images.squarespace-cdn.com/content/v1/606dfd926554393291e225ba/d8bd6096-baa3-4a08-8608-757cbd3a44ad/5mm+problem+solution.png Portfolio - Five Mile Marketing - Google Ads marketing Problem and solution - get your potential customer to say "you GET me!" by identifying the problems that they feel most painfully. Then present your solution to this pain. https://images.squarespace-cdn.com/content/v1/606dfd926554393291e225ba/667be112-b0c9-4f42-8fa5-fdd68550cf72/5mm+exp+para.png Portfolio - Five Mile Marketing - Google Ads marketing Explanatory Paragraph - this section goes toward the bottom of the page. It repeats the full story that your site tells in one place - for those scrollers who like to read. It can also be a good place to insert some SEO keywords. It can be presented as an accordion to save space or as a short video. https://www.betrafficready.com/portfolio/snakeandpigcasestudy monthly 0.5 2021-08-19 https://images.squarespace-cdn.com/content/v1/606dfd926554393291e225ba/d57c2b8d-747a-46e0-8af5-854474971c1f/header.jpg Portfolio - Snake & Pig Sports - E-commerce Header for snakeandpig.com - clean main nav, a headline that connects with ideal customer and a clear call to action that gets clicks. https://images.squarespace-cdn.com/content/v1/606dfd926554393291e225ba/e8ed7cfe-cb6c-41b5-a044-91505d0b51b2/problem+and+guide+statement.jpg Portfolio - Snake & Pig Sports - E-commerce The original iteration of the site addressed a key pain point and the brand's empathy about it https://www.betrafficready.com/portfolio/vmat monthly 0.5 2022-03-28 https://images.squarespace-cdn.com/content/v1/606dfd926554393291e225ba/7cd1595d-9889-4a4c-8f03-d4bc870f8776/vmat+header.jpg Portfolio - VMAT - E-commerce VMAT homepage header - "how does this make my life better" is very clear. https://images.squarespace-cdn.com/content/v1/606dfd926554393291e225ba/c66158d3-2bcb-4663-9a6b-1b6aff548c05/Vmat3.jpg Portfolio - VMAT - E-commerce This tension between beauty and function was a big concern for buyers, so we addressed it with text and quotes from happy customers. https://images.squarespace-cdn.com/content/v1/606dfd926554393291e225ba/c69bec39-dc1d-43e8-b9b7-2594482a88a7/vmat+explanatory+paragraph.jpg Portfolio - VMAT - E-commerce The "explanatory paragraph" section brings the message of the page together in one place for people who like to scroll and read. https://images.squarespace-cdn.com/content/v1/606dfd926554393291e225ba/774f7aab-cf72-40ad-93c1-a65070577c53/vmat+value.jpg Portfolio - VMAT - E-commerce Clear value statements and supporting quotes make it easier for someone unfamiliar with vinyl mats to understand why and where to use them. https://www.betrafficready.com/portfolio/dataup monthly 0.5 2022-04-19 https://images.squarespace-cdn.com/content/v1/606dfd926554393291e225ba/a6fbafce-363a-4cb0-8b2c-5e3e2582462f/Dataup1.jpg Portfolio - DataUp - Fractional Chief Technology Officer (CTO) DataUp.tech header now summarizes the primary benefit of working with DataUp, and the types of clients it serves. https://images.squarespace-cdn.com/content/v1/606dfd926554393291e225ba/1d3fe23c-8d76-4cfa-a673-6bdef0e50fe2/Dataup2.jpg Portfolio - DataUp - Fractional Chief Technology Officer (CTO) The "problem" section of the website was written to appeal to DataUp's ideal client. https://images.squarespace-cdn.com/content/v1/606dfd926554393291e225ba/0ce46b86-5cb9-4f77-9b9d-9ec9c9ff07f8/dataup3.jpg Portfolio - DataUp - Fractional Chief Technology Officer (CTO) Many of DataUp's clients were overwhelmed by the tools and output of those tools. They had a lot of numbers, and not a lot of insight into how to use it to make their business run better. I tapped into this for the empathy and authority section to position DataUp as an ideal guide out of this problem. https://images.squarespace-cdn.com/content/v1/606dfd926554393291e225ba/39969088-301d-464e-9e43-ccab1cc899ea/Dataup4.jpg Portfolio - DataUp - Fractional Chief Technology Officer (CTO) The "explanatory paragraph" near the bottom of the page repeats the narrative of the page for those who like to read, and calls them to action.